Creative direction · Brand · Campaigns · Digital
Hands-on creative lead with more than nine years of experience taking work from brief and visual direction through production, adaptation and delivery.
Open to Art Director and senior creative roles
01 · Selected work
Campaign systems, social content, ecommerce and digital platforms shaped around a clear commercial purpose.
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Project 01 · Dubai, UAE
A flexible creative system for a lifestyle food brand that needs fresh content without losing its visual character.
Campaign artwork, social assets, brand application and digital creative.
Hands-on design from concept and reference gathering through adaptation and final delivery.
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Project 02 · Hospitality
A social-first content direction designed to turn a new beachfront hotel into a recognisable digital destination.
Content planning, visual storytelling, paid social and performance reporting.
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Project 03 · Ecommerce
A clearer ecommerce experience supported by content and search improvements that brought more relevant visitors to the brand.
Digital experience, content operations, on-page SEO and ongoing platform improvement.
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Project 04 · Singapore
Ongoing creative support for a product-led home brand across social, campaign and digital touchpoints.
Social content, product communication, campaign adaptation and brand consistency.
Fast-turnaround production built around reusable formats and clear visual standards.
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Project 05 · Web design
A modernised website and information structure created to improve credibility, navigation and inquiry flow.
Website planning, responsive design, service structure and delivery coordination.
More creative work
Selected campaigns, experiments, frames and motion.
02 · How I work
My role is to make the idea clearer, the system stronger and the production path easier for everyone involved.
Sharper briefs, references, visual territories and a clear standard for the final work.
Core ideas designed to adapt across social, paid media, web, print and motion formats.
Consistent layout, typography, imagery and messaging without making every execution feel identical.
Figma and Adobe Creative Suite work from concept through final files, revisions and rollout.
Social motion, short-form edits, animation templates and static-to-motion adaptations.
ComfyUI, Qwen Image Edit and Stable Diffusion workflows used for research, ideation and production efficiency.
Find the real communication problem.
Set the idea, references and visual rules.
Design the strongest core execution.
Adapt quickly without diluting the work.
03 · About
I am a multidisciplinary designer and digital project lead with more than nine years of experience across brand, campaigns, social content, motion, websites and product experiences.
At LeapTech Labs, I work as Digital Marketing and Web Projects Manager and remain the primary hands-on designer across most of the studio's 100+ projects. That means balancing direction, craft, stakeholder communication and delivery every day.
Before LeapTech Labs, I led national B2C and B2B digital platforms and marketing work in Thailand and Sri Lanka. I am currently based in Sri Lanka and available to relocate to Dubai.
Digital Marketing and Web Projects Manager
National Marketing and Information Management
National Marketing and Digital Experience
04 · Contact
Currently based in Sri Lanka. Available to relocate to Dubai.